If you’re exhibiting at World of Concrete 2026, you’re balancing three realities: you need live demos, you can’t let the booth turn into a jobsite, and every hour of labor and drayage hits the budget. Here’s the practical playbook we use at Storm Displays to help construction brands look sharp, run demos safely, and leave the show with a pipeline you can track.
Stand Out (Fast)—Without Blocking the Aisle
- Zoned layout that makes sense at a glance. Attraction elements (lightbox tower, hero claim) up front; demo in the middle; lead capture to the side/back so conversations don’t clog traffic.
- Short “demo loops.” Plan 3–5 minute cycles and post a small countdown on a monitor. You’ll create rhythm, reduce crowding, and give passersby a reason to stop at predictable times.
- Proof you can see. Use large fabric or backlit panels for before/after visuals, PSI/tolerance claims, and installation steps—one claim per panel so your evidence is scannable from the aisle.
Keep Exhibit Costs Reasonable
- Rental backbone, owned visuals. Rent the heavy‑duty counters/frames and own SEG graphics; you get a custom look without tying up capital.
- Dust & debris plan. Choose textured, non‑slip flooring, wipe‑ready counter finishes, and stash a discrete cleanup kit behind the counter. Fast resets keep you photo‑ready and cut cleaning time.
- Labor efficiency by design. Specify tool‑lite frames, pre‑wired lighting, and compact cable runs. It saves install hours and avoids onsite change fees—the silent budget killers exhibitors complain about most.
- Crate‑smart packing. Segment crates by booth zone so crews can stage and build in sequence (less standing around = fewer hours billed). These ops details protect spend without sacrificing impact.
Storm Displays _ Monthly Market…
Maximize ROI (Before / During / After)
- Before: Email a tight pre‑show list (past visitors + WOC prospects) with a “see the live demo” invite. Use UTM tags so clicks and forms tie back to Analytics—real attribution, not guesswork.
Storm Displays _ Monthly Market… - During: Scan every conversation and tag application / timeframe / project size so hot opportunities get same‑day follow‑up.
- After: Send a 48‑hour “Thanks + spec kit” email, then a 1‑week case‑study follow‑up and a 3‑week quote check‑in. It’s simple, human, and repeatable for small teams.
Fix the Silent Drop‑Off
Not everyone will fill your form—especially on the show floor. Add site chat or a “text us” CTA so hesitant prospects can ask quick questions without committing to a form. We’ve seen this lift contact conversion where pages were getting clicks but no submissions.
Storm Displays—What We’ll Handle
Demo‑safe layouts, industrial‑smart materials, rental vs. custom guidance, lighting/power plans, crate strategy, freight/I&D coordination, and a lead‑tag + UTM workflow your team can actually run.
Ready to run live demos without blowing the budget?
