TISE buyers need to see and feel. The right booth choreography encourages touch, speeds comparisons, and keeps the space orderly—so your team can have real conversations. Here’s how Storm Displays sets up flooring and surface brands to win the aisle and the inbox.
Stand Out (Fast)—Design for Touch
- “Texture wall” at chest height. Grid‑organize lightweight sample panels with clear labels (collection, SKU, finish). It invites touch and speeds side‑by‑side comparisons.
- Mini vignettes for context. Two small scenes (entryway, retail corner) show colorways “in the wild.” Use a small easel card to call out wear ratings, stain resistance, or install speed.
- Light for true color. High‑CRI spots on samples with neutral backlit headers for brand—so photos and eyes see the same thing.
Keep Exhibit Costs Reasonable
- Lightweight sample systems. Magnetic or rail‑mounted panels reduce freight and make change‑outs fast.
- Rental frame + owned graphics. Preserve a premium face without buying heavy structures.
- Sample control. Curate the front wall; keep the long tail in labeled drawers for reps. You’ll ship less and reset faster—which is where many exhibitors burn budget.
Maximize ROI (Before / During / After)
- Before: Email designers/dealers a “New textures you can touch at TISE” teaser; include UTM codes so you can tie clicks to booth conversations later.
Storm Displays _ Monthly Market… - During: Qualify as homeowner, dealer, installer, or designer/architect and note project timelines. Offer a spec kit request with digital library links (QR).
- After: 48‑hour “Thanks + sample gallery,” 1‑week applications gallery, 3‑week sample/quote check‑in. Simple cadence, higher reply rates for small teams.
Reduce Form Friction
Add site chat/SMS so designers who don’t want to “submit a form” can still ask a quick question or request a board. This small change often rescues high‑intent visitors who would otherwise bounce.
Storm Displays—What We’ll Handle
Texture‑first layouts, sample systems, lighting plans, modular rentals, and a pragmatic lead‑tag + UTM workflow so your post‑show follow‑up is tight and accountable.
Ready to turn samples into specs and sales?
