SHOT is crowded, compliance‑sensitive, and unforgiving to clutter. If your space doesn’t communicate in three seconds, buyers keep walking. Storm Displays helps firearm, hunting, and outdoor brands look bigger than their footprint—while keeping costs and compliance in check.
Win the Aisle (Without a Bigger Island)
- Front‑loaded hero zone. One flagship product story right at the perimeter; bold headline, single proof point—no wall‑of‑text.
- Signal at distance. A backlit tower + concise overhead ID lets your reps say, “Look for the [descriptor] tower”—it becomes a landmark in long aisles.
- Demo visibility. Angled mounts and matte graphics keep reflections down and photos clean for social + PR.
Keep Costs Reasonable (and Predictable)
- Semi‑custom rental that reads “custom.” Branded towers, counter wraps, and thoughtful lighting get you the look—minus custom capex.
- Pack light, set fast. Modular frames, segmented crates, and pre‑wired lighting reduce drayage and I&D hours (the silent budget killers).
- Refresh graphics, not structures. Keep the frame; swap SEG prints as the product story evolves.
ROI You Can Feel by Week’s End
- 3‑question scan script. Need, timeline, budget band—then tag A/B/C so same‑day follow‑ups hit the best prospects first.
- Micro follow‑ups that get replies. A‑leads get a same‑day “thanks + calendar link”; everyone else gets a helpful asset within 48 hours.
- Remove form friction. Some buyers won’t fill a form—offer site chat/SMS so they can ask a quick question on the floor. We’ve seen this reduce contact‑page drop‑off.
Storm Displays _ Monthly Market…
Built by People Who Think Like Exhibitors
We obsess over compliance, aisle sightlines, and crew sanity (power paths, cable runs, wipe‑down surfaces). And we’re pragmatic about budgets and seasonality—moving approvals earlier and choosing materials that spare you rush fees.
Ready to look bigger, move faster, and convert more at SHOT?
