If you’re bringing a powersports brand to AIMExpo 2026, you’re juggling three realities: (1) the aisle is loud and fast, (2) budgets are tight, and (3) your team still needs measurable pipeline after the show. Here’s the same playbook we use at Storm Displays to help clients punch above their footprint—without overspending.
What Buyers Actually Notice (and Remember)
- One clear hero story. Put a flagship bike or gear line in the first 6–8 feet with a single, bold line and a crisp backlit wall behind it. This is your “from‑the‑aisle” hook.
- Motion that travels. A silent 20–30‑second loop (fit/finish, key features, rider shots) does more than another bullet list—no audio needed.
- Low‑friction handling. Helmets, gloves, packs on an easy try‑bar keep visitors in the space and move them toward a conversation.
How to Control Exhibit Costs (Without Looking “Budget”)
- Modular rental, owned graphics. Rent the structure; own SEG graphics you can refresh by season. You’ll get a custom look without custom capex.
- Crate‑smart layouts. Prioritize components that pack smaller and install faster—less drayage, fewer I&D hours.
- Ship where the buyers are. If your targets skew West, stage and ship regionally to trim freight volatility and time risk.
ROI: The Simple Before/During/After Plan
- Before: Email a short “see‑it‑first” list (past booth visitors + AIMExpo exhibitors). Use UTM tags so clicks tie back to Analytics/Constant Contact for real‑world attribution.
Storm Displays _ Monthly Market… - During: Standardize a 3‑question scan: interest, timeline, budget band. Tag A/B/C so you can prioritize hot follow‑ups while you’re still in Vegas.
- After: Send a same‑day “thanks + spec link” to A‑leads; 48‑hour recap to everyone you scanned; one‑week CTA to book a virtual demo.
Fix the Silent Drop‑Off
Many visitors won’t fill forms. Add site chat or a “text us” CTA so hesitant prospects can ask quick questions without committing to a form—this often lifts contact conversion.
Storm Displays—What We’ll Handle
Design, modular rental vs. custom guidance, crate planning, lighting plans, SEG graphics, freight/I&D coordination, and a practical UTM/lead‑tag workflow your team can actually use.
Ready to turn a 10×10 into a traffic magnet—without wrecking the budget?
