At IRE, buyers aren’t browsing for swag—they’re comparing systems, warranties, install claims, and service. Your job is to make that comparison easy and credible while keeping your spend disciplined. Here’s how Storm Displays structures IRE booths to win real conversations, not just foot traffic.
Stand Out by Making Systems Obvious
- Cutaway storyboards. Mount roof‑section mockups on angled rails with one benefit per panel (wind uplift, install speed, warranty tier).
- Proof, not hype. Backlit fabric walls with testing data, certifications, and before/after visuals out‑signal brochure piles.
- Meeting‑first layout. A semi‑private counter (away from the aisle) lets you scope timelines, SKUs, and install details—without shouting.
Keep Exhibit Costs in Check
- Prefab backbone + custom accent. Rent the frame, invest in premium SEG graphics and one signature element (e.g., an illuminated header).
- Sample discipline. Curate the top 6–8 assemblies up front; store the long tail in labeled drawers. You’ll look cleaner, ship less, and speed resets.
- Install efficiency. Tool‑lite frames and pre‑wired lighting runs shorten I&D hours and reduce surprises.
ROI Without the Overhead
- Qualify by role. Tag scans as contractor / distributor / architect and route follow‑ups accordingly—relevance drives replies.
- 48‑hour value email. Send spec sheets + case studies tied to the exact mockups they touched.
- Manageable nurturing. Keep it human but repeatable: 48‑hours (specs), 1‑week (case study), 3‑week (quote check‑in). We mapped this cadence to support your bandwidth and budget reality.
Why Exhibitors Choose Storm
We design to lower drayage and labor, protect timelines, and make your proof points unmissable. And because we build lead‑tag/UTM steps into your plan, marketing sees what worked—without another platform to learn.
Want an IRE booth that proves performance and books meetings?
